A restaurant in Moscow chose to capitalise on the popularity of Labubu dolls by creating a unique dessert that closely resembled the Chinese plush toy.
Visitors love this delectable dessert, which is packed with fruit mousse and covered in white chocolate, despite the fact that one edible Labubu costs about a full meal’s price at this eatery. You will have to pay 4500 roubles (almost $60) for a bite of the tart.
As a bonus you will also get a high-quality replica of the toy for free.
“In the first two weeks there was a huge buzz. We had a lot of calls, maybe about a thousand calls a day”, the restaurant’s director Elizaveta Sazonova recalls.
Labubu was created a decade ago by Hong Kong artist and illustrator Kasing Lung. In 2019, Lung agreed to let them be sold by Pop Mart, a Chinese toy company that markets collectable figurines often sold in “blind boxes”.
A buyer of a blind box toy does not know exactly what design they will receive until they open the packaging. The starting price for Labubu blind box toys sold in Pop Mart’s stores is around 50 yuan (7$).
The character’s popularity skyrocketed after Lisa of the Korean pop music group Blackpink was spotted with one and expressed her admiration for the doll in interviews and online posts. Many celebrities followed. In May, British football star David Beckham shared a photo on Instagram of his Labubu attached to a bag.